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The high-energy performance at the sporting event marked the biggest milestone in The Weeknd’s career thus far, fulfilling a goal he had since childhood. The Weeknd performs during halftime of the Super Bowl LV game between the Kansas City Chiefs and Tampa Bay Buccaneers in Tampa, Florida, on February 7, 2021. The Weeknd (real name Abel Tesfaye) began promoting his fourth studio album in November 2019, when he unveiled his red-jacketed alter ego in the music video for the lead single, “Heartless.” The character’s appearance became more striking - and mutilated - as the era went on, with a bloodied face on the album’s cover in March 2020, a fully bandaged head at the American Music Awards in November and the use of prosthetics to represent plastic surgery in the “Save Your Tears” video released in January. “The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated,” the “Blinding Lights” singer, 30, said in a Variety interview published ahead of his Super Bowl LV halftime show on Sunday, February 7. After leaving the meaning of his bandaged character up for interpretation for more than a year, The Weeknd finally explained the story line behind his After Hours era.